Iโm Emje, a coffee-loving product designer from Indonesia, on a seven-year design journey, embracing the ever-evolving nature of design. ๐ชโจ๐๏ธ
โ Currently working as a Product Designer - Design System at Gojek Design Team
2023 - now
Asphalt Design Lint - Design Tooling
This tool aids designers in identifying and resolving design issues, ensuring alignment with the Asphalt Aloha Design System, aiming to save time and enhance collaboration with engineers.
Impact
Design Lint cut Gojek's work by 60%, and boosted issue-spotting by 26%, saving 4,259 hours and $93,709 annually. It's a big efficiency and cost win.
2022-2023
This project addressed the challenge of ensuring a reliable and user-friendly transportation experience during high-demand traffic, significantly improving the user acceptance rate and trust in Gojek's services.
Impact
This project achieved a 1.7x improvement in BCR in Jabodetabek and a 1.5x improvement in non-Jabo, along with a 50% reduction in CADF and a 50% reduction in pickup distance, significantly enhancing the user experience and system efficiency.
2022 - now
Asphalt Aloha Design System - Gojek
The Asphalt Design System is a custom design language system created by Gojek. It serves as the foundation for consistent and cohesive design across Gojek's products and services.
Impact
Since H1 2023, I've contributed to saving around 15,954 hours and an estimated $353,033 in front-end development and design costs, an ongoing effort.
2019 - 2022
Aksara Design System: A design system for a conversational platform
Aksara is Kata.ai's design system, ensuring product quality and consistency. It includes foundations, voice, and component standards.
Impact
The Aksara Design System accelerates product launches, reduces redundant work, ensures consistency, and saves on annual production costs.
Another project
Designing Kata Studio Interaction & Interface Design
Improve UXUI for a grocery app
[Reconstruct Kata.ai Logo](https://neveraemje.notion.site/Reconstruct-Kata-ai-Logo-c3b49a3a20f64206a19e40a16d3414cc)
[Cooking Kata.ai Brand Guidelines Book](https://neveraemje.notion.site/Cooking-Kata-ai-Brand-Guidelines-Book-d573e4d4715d4823bbf1d40f32f85393)
The Signifiers! Crafting Aksaracons for Kata.ai
Enjoy talking about art, design, and hiking.
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