Iโ€™m Emje, a coffee-loving product designer from Indonesia, on a seven-year design journey, embracing the ever-evolving nature of design. ๐Ÿช„โœจ๐Ÿ•๏ธ

โ€” Currently working as a Product Designer - Design System at Gojek Design Team

Personal Info

About me

Resume


Selected projects

2023 - now

Asphalt Design Lint - Design Tooling

This tool aids designers in identifying and resolving design issues, ensuring alignment with the Asphalt Aloha Design System, aiming to save time and enhance collaboration with engineers.

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Impact

Design Lint cut Gojek's work by 60%, and boosted issue-spotting by 26%, saving 4,259 hours and $93,709 annually. It's a big efficiency and cost win.

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2022-2023

Taxi consent dispatch

This project addressed the challenge of ensuring a reliable and user-friendly transportation experience during high-demand traffic, significantly improving the user acceptance rate and trust in Gojek's services.

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Impact

This project achieved a 1.7x improvement in BCR in Jabodetabek and a 1.5x improvement in non-Jabo, along with a 50% reduction in CADF and a 50% reduction in pickup distance, significantly enhancing the user experience and system efficiency.

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2022 - now

Asphalt Aloha Design System - Gojek

The Asphalt Design System is a custom design language system created by Gojek. It serves as the foundation for consistent and cohesive design across Gojek's products and services.

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Impact

Since H1 2023, I've contributed to saving around 15,954 hours and an estimated $353,033 in front-end development and design costs, an ongoing effort.

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2019 - 2022

Aksara Design System: A design system for a conversational platform

Aksara is Kata.ai's design system, ensuring product quality and consistency. It includes foundations, voice, and component standards.

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Impact

The Aksara Design System accelerates product launches, reduces redundant work, ensures consistency, and saves on annual production costs.

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Another project

Designing Kata Studio Interaction & Interface Design

Improve UXUI for a grocery app

[Reconstruct Kata.ai Logo](https://neveraemje.notion.site/Reconstruct-Kata-ai-Logo-c3b49a3a20f64206a19e40a16d3414cc)

[Cooking Kata.ai Brand Guidelines Book](https://neveraemje.notion.site/Cooking-Kata-ai-Brand-Guidelines-Book-d573e4d4715d4823bbf1d40f32f85393)

The Signifiers! Crafting Aksaracons for Kata.ai

Crafting Aksalustration


Let's connect with me!

Enjoy talking about art, design, and hiking.

๐Ÿ“ฐย Linkedin

๐Ÿฆย Twitter

๐Ÿ€ย Dribbble

๐Ÿ“ทย Instagram

โœ‰๏ธย [email protected]

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